If you’re like most business owners who received the Employee Retention Credit, you probably breathed a sigh of relief when you got the credit. Now that you have the money, it’s time to think about what you will do with it. Here’s a hint: reinvest it back into your business! 

What is the best way to invest? Well, here are six ideas to get you thinking.

  1. Marketing. Use some of the money to boost your marketing efforts. Start by creating a marketing plan that defines your goals. From there, you can determine what marketing activities will help you reach those goals. This could include hiring a marketing consultant, holding focus groups, or updating your website. 
  2. Continuing education. Consider investing in courses or seminars to hone your skills. Regardless of your industry, there are likely plenty of online and in-person options. This is a great way to stay sharp and learn new trends that can help you grow your business. Your employees can also benefit from courses relevant to their positions. 
  3. Compensate employees. If you have employees, show them how much you value their contributions and dedication to your company. Start by creating or expanding benefits and giving bonuses, raises, and promotions. 
  4. New equipment. If you need new equipment, this is a perfect opportunity to invest in it. This could include things like computers, software, or cutting-edge machinery. Having up-to-date equipment can help you be more efficient and productive, which can lead to growth.
  5. Pay down debt. If you have business debt, you could use some of the money to pay it down. This can free up cash flow and help you get on a firmer financial footing.
  6. Research and development. Finally, you could use some of the money to fund research and development projects. This could involve exploring new product ideas or developing new ways to improve your process. Investing in R&D can help you stay ahead of the competition and maintain a leadership position in your industry.

These are just a few ideas to get you started. The important thing is to reinvest your ERC to continue growing your business. Miami CFO can help you create a plan that allows you to use your ERC to fuel your success for years to come.

Use this link to schedule a meeting: https://calendly.com/miami-cfo.